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By 1757, John Baskerville introduced what we now know as Transitional typefaces, intended as a refinement to increase legibility. These concepts were revised by the 18th century when a pursuit for aesthetics gave birth to newer, slim versions of the serif script. This is where the first pure serif types started to emerge, but readability remained a problem especially when Renaissance’s calligraphy style didn’t offer an alternative.

There was a problem, though, and it arose as such typefaces required lengthy space to produce a book, increasing printing costs. In 1465, with the development of the type printing press by Johannes Gutenberg, the Gothic’s overly-ornamented Blackletter style – used mostly for ecclesiastical purposes – was the go-to typeface to use as it mimicked the formal handwriting style. Back in the old days, when writings were made in stone, engravers added extra glyphs at the end of each letter, as a consequence of the chisel mark. Up to this point, you may ask yourself: what is the whole point of the serif? Well, there’s a little bit of story behind it. Putting it into simpler terms, a font is part of a typeface, and typefaces are set to classes depending on their graphical elements. How so? Well, a font is part of a typeface family and can list variations, i.e., light, regular, bold, heavy, etc. The misconception comes as the typeface is the set of rules that form a family in style, and the font is the implementation of those rules in practical elements. Most people are familiar with the term font, but what if we tell you it is wrongly used and you intend to say another word? Let’s start by defining each term.Ī typeface is a compendium of design elements that set the style of any lettering medium.

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Considerations before presenting or printing a slide regarding typefaces.

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In this article, we shall discuss what makes a quality typeface to use in presentation slides, the difference between fonts and typefaces (two terms mistakenly used interchangeably), and several other notions pertinent to graphic design in an easy-to-approach format for non-designers. There are common sins that we should avoid at all costs, but mostly, there are tactics we can learn to feel confident about designing presentation slides for success.

What makes or kills a first impression during any presentation is your usage of typefaces in the slide design.

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